The Impact of Climate Variability on Hotels Business in Eastern Coast of Thailand Using Integrating of Geo-informatics and Natural Disasters Model
Abstract
The aims of this research is to 1) Developing of the natural disaster risk maps including coastal erosion, heavy raining (monsoon period) and flooding disasters 2) Evaluating the impact on hotels business using integrating of geo-informatics, natural disasters model and qualitative research. The total number of 109 hotels were sampled and located in highest risk class of their 3 disasters with obtained by the spatial disasters model developed. Then, the impacting of hotel business was evaluated under scenario of climate variability transforming to natural disaster in Eastern Coast of Thailand. The research founds the area of coastal erosion disaster is shown around 217 km, while the area of heavy raining disaster is shown around 1,076 km2 , and the area of flooding disaster is shown around 993 km2 . For the evaluating of impact on hotel business from natural disasters, the first ranked is heavy raining disaster (monsoon period) with highest impacted ( = 3.05) while the second ranked is the coastal erosion disaster ( = 2.42) and third rank is the flooding disaster. These result obtained by integrating of geoinformatics and qualitative research can potentially be power toll and useful in the marketing adaptation on suit strategic planning for impact on climate variability of hotel business in Eastern coast of Thailand. Keywords : hotel business, climate variability, natural disasters, geo-informatics, Eastern coast of ThailandReferences
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Economics.
Department of Disaster Prevention and Mitigation. (2014). Reducing disaster risk to sustainable development.
United Nations Development Programme. Thailand. (in Thai)
Department of Environmental Quality Promotion. (2014). Travel with the disaster in Thailand. Retrieved October
25, 2016, from http://actionforclimate.deqp.go.th/?p=6308 (in Thai)
Department of Marine and Coastal Resources. (2017). Central database system and data standard for marine and
coastal resources. Retrieved September 8, 2017, from http://marinegiscenter.dmcr.go.th/gis/ (in Thai)
Hoque, Z. (2005). Linking environmental uncertainty to non-financial performance measures and performance: A
research note. The British Accounting Review, 37(4), 471-481.
IPCC. (2013). The Fifth Assessment Report of the Intergovernmental Panel on Climate Change. Cambridge
University Press, USA.
Jintakanon, K. (2013). Agricultural tourism. matichon, Retrieved October 20, 2016, from
http://info.matichon.co.th/techno/techno.php?srctag=05108010256&srcday=2013-02-01&search=no
(in Thai)
Lewlomphaisarl, U & Saengsatcha, P. High accuracy tipping bucket rain gauge, IEEE SICE Annual
Conference (SICE), Proceedings 2012.
Office of Natural Resources and Environmental Policy and Planning. (2007). Summary report for the management
of the watershed improvement project and suggestions for land use measures in the Northern watershed.
Bangkok. (in Thai)
Panpinit. S. (2011). Research Techniques in Social Science. Bangkok : Vitayaphat. (in Thai)
Piwdee. W. (2012). A study of risk management of Hotels and Resorts in Krabu Province. Thesis. Master of Art . Dhurakij Pandit University. (in Thai)
Rathachatranon. W. (2014). Quality Assurance Research Tool. Retrieved May 5, 2016, from http://rlc.nrct.go.th.
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Published
2018-09-28
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